The New Tourism Brand will be adopted by all the travel
trade and other concerned agencies that market Nepal nationally or internationally.
Minister of State for Culture, Tourism and Civil Aviation, Yankila Sherpa, unveiled the brand amidst a function the capital on Sunday.
The brand is also aimed at repositioning Nepal's image in the international tourism market. It incorporates a strategy to attract additional 300,000 tourists in Nepal in a year by
making around Rs 100 million investment in tourism promotional campaigns.
Explaining the New Tourism Brand, Tek Bahadur Dangi- Chief Executive Officer of NTB said, “New Nepal Brand will be instrumental in increasing the number of tourists to Nepal. Prior to this campaign, we were solely dependant on the individual overseas tour operators to promote Nepal, but we will now all be working together in a concerted, focused and centralized effort to penetrate the new segment of consumer market that also has great potential.”
Dangi informed that the new Nepal brand was developed by Indian based social infrastructure agency Alchemy, which has plans to reinvent Nepal's diversity, modernity and cultural heritage to make the country a more popular tourism destination.
Dangi further said, “Three new tourism brand has evolved with three major segments: Weekends breaks, Adventure holidays and Lifetime experience.”
Weekend break deals specially for Indian markets and other regional markets due to their proximity and easy air connectivity and Adventure and Lifetime experience aims at long haul markets like USA, Europe, Australia and others.
trade and other concerned agencies that market Nepal nationally or internationally.
Minister of State for Culture, Tourism and Civil Aviation, Yankila Sherpa, unveiled the brand amidst a function the capital on Sunday.
The brand is also aimed at repositioning Nepal's image in the international tourism market. It incorporates a strategy to attract additional 300,000 tourists in Nepal in a year by
making around Rs 100 million investment in tourism promotional campaigns.Explaining the New Tourism Brand, Tek Bahadur Dangi- Chief Executive Officer of NTB said, “New Nepal Brand will be instrumental in increasing the number of tourists to Nepal. Prior to this campaign, we were solely dependant on the individual overseas tour operators to promote Nepal, but we will now all be working together in a concerted, focused and centralized effort to penetrate the new segment of consumer market that also has great potential.”
Dangi informed that the new Nepal brand was developed by Indian based social infrastructure agency Alchemy, which has plans to reinvent Nepal's diversity, modernity and cultural heritage to make the country a more popular tourism destination.
Dangi further said, “Three new tourism brand has evolved with three major segments: Weekends breaks, Adventure holidays and Lifetime experience.”
Weekend break deals specially for Indian markets and other regional markets due to their proximity and easy air connectivity and Adventure and Lifetime experience aims at long haul markets like USA, Europe, Australia and others.
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